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Cornelius Ringe
  • Hamburg
  • Germany
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Profile Information

Occupation
musician, brand, agency, scholar, other
Band/project/company
Audio Branding Academy / pop.sponsoring
Genre/sector
audio branding, sonic branding, sound branding, brand identity, education, marketing, corporate communications, brand artist partnership
Position
Managing Partner / Owner
Tags
consulting, consultant, marketing, brand management, corporate communications, sponsoring, pop sponsoring, brand artist partnership, brand enterainment, branded entertainment, endorsement, testimonial advertising, culture management, music, pop culture, CSR, corporate social responsibility, emotional branding, audio branding. sonic branding, sound branding, corporate sound, sound identity, lecturer, speaker, presentations, lectures
All about me/us
Cornelius Ringe studied business administration at the University of Augsburg with majors in advertising psychology, corporate governance, and human resource management. After some experience in music business at the international marketing division of Universal Music in Berlin he 2005 joined the audio consulting group in Hamburg as consultant. Since 2006 he is lecturer for Audio Branding at the Pop Academy Baden-Wuerttemberg - University of Popular Music and Music Business. In 2009 he founded the Audio Branding Academy together with Rainer Hirt and Kai Bronner. As author of several publication concerning audio branding, pop sponsoring and brand-artist-partnership his general field of research is meaning of music in corporate communications.

Profiles:
on LinkedIn
on Xing

Websites:
Audio Branding Academy
pop.sponsoring

Other
bands4brands on MySpace
pop.sponsoring on MySpace
bands4brands on MySpace
Looking for
sparring partners; case studies, studies, research, surveys and publications concerning brand artist partnership; sponsors; artists, bands and brands, agencies, news, information
Offering
consulting, lectures, publications, evaluation, research and agency of brand artist partnership, music sponsoring, music marketing, brand management, audio branding, sonic branding, sound branding, acoustic branding, corporate sound, sound identity, audio logo, corporate communications
Website 1
http://www.popsponsoring.de
Website 2
http://www.audio-branding-academy.org

Latest Activity

Cornelius Ringe added a discussion
The Audio Branding Congress 2009 takes place in Hamburg this weekend. Learn more about music and sound in brand communications: www.audio-branding-congress.com
November 11
Cornelius Ringe added a blog post
The Audio Branding Congress 2009 takes place in Hamburg this weekend. Learn more about music and sound in brand communications: www.audio-branding-congress.com
November 11
Cornelius Ringe added a discussion
brands become heard! Experts and interested people from all over the world (USA, Brazil, India and Europe) are going to attend the Audio Branding Congress on 14th of November 2009 in Hamburg – Germany. Top marketing and brand managers from Europe’…
October 24
Cornelius Ringe added a blog post
brands become heard! Experts and interested people from all over the world (USA, Brazil, India and Europe) are going to attend the Audio Branding Congress on 14th of November 2009 in Hamburg – Germany. Top marketing and brand managers from Europe’…
October 24

Cornelius Ringe's Blog

Cornelius Ringe

Last Call for the Audio Branding Congress on Nov. 14th – this Saturday in Hamburg

The Audio Branding Congress 2009 takes place in Hamburg this weekend. Learn more about music and sound in brand communications: www.audio-branding-congress.com

Posted on November 11, 2009 at 11:49pm —

Cornelius Ringe

Only a few tickets for the Audio Branding Congress 2009 available



brands become heard! Experts and interested people from all over the world (USA, Brazil, India and Europe) are going to attend the Audio Branding Congress on 14th of November 2009 in Hamburg – Germany. Top marketing and brand managers from Europe’s best brands such as BMW, Nokia, Deutsche Telekom, Deutsche Boerse as well as leading agencies like Interbr… Continue

Posted on October 24, 2009 at 10:39pm —

Cornelius Ringe

First international Audio Branding Congress




The Audio Branding Academy starts its activities by organizing the first international expert congress for acoustic brand communication in the famous old warehouse district (Speicherstadt) of Hamburg.

Preceding the upcoming workshop program, the recently founded institute starts its activities by organizing the… Continue

Posted on August 10, 2009 at 12:47am —

Cornelius Ringe

Billboard and Adweek’s Music and Advertising Conference

The Power Play: Connecting Brands And Bands
June 05, 2009 - Branding

By Rachel Barnhard, N.Y.

The connection between artists and brands, and the future of this relationship, was the focal point of “The Power of Connecting Brands and Bands” panel at Billboard and Adweek’s Music and Advertising Conference in New York.

Read moere here

Posted on August 1, 2009 at 12:16pm —

Cornelius Ringe

King of (Pepsi) Testimonial Part 2

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.

[...]

Jackson's creative input also was groundbreaking. "Michael was very much involved in the execution of everything, from the choreography to the location scouting," says Bob Giraldi, who directed Jackson's most iconic Pepsi commercials -- from the very first "street scene" spot, featuring kids dancing with theiContinue

Posted on July 22, 2009 at 2:30pm —

Comment Wall (5 comments)

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At 1:46pm on October 10, 2009, Murillo Sguillaro (Muca) said…
Hi Cornelius. Thanks for adding me as a friend. Will take some time to get used to this website. Is it usefull for you?

All the best

Muca
At 5:50pm on August 24, 2009, Cornelius Ringe said…
Hi Dexter, sure, we are going to provide a podcast and some documentary.

Cheers
Cornelius
At 5:44pm on August 24, 2009, Dexter Bryant Jr said…
Hi again Cornelius. I'm very interested in audio branding and I think it's awesome that you founded the Audio Branding Academy. I do not think I'll be able to attend the first Audio Branding Congress but have you considered streaming it live online via ustream.tv? And/or creating podcasts of the event? I think that there are others besides myself who would really appreciate an opportunity to participate in some way even though we can't attend the Audio Branding Congress. Just a thought.

Peace love and music.

- Dexter
At 1:12am on August 23, 2009, Dexter Bryant Jr said…
Thanks for the warm welcome Cornelius. This is a great community you have here. I saw that you're looking for studies on branding. Are you familiar with the "Sounds Like Branding" study? It has some great info. If you like I could email it to you or send a link. My email address is dbryjmusic@gmail.com

Talk to you soon.

Peace love and music.

- Dexter
At 5:52pm on July 20, 2009, Alex Bohlen said…
Hallo Moin!

verregnete Grüße aus Oldenburg

Alex
 
 

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